Highmark Partners with Noom to Offer Comprehensive Weight Management Solutions

In a significant move to enhance member health services, Highmark has announced a partnership with digital health platform Noom to provide weight management solutions to its members. The collaboration, unveiled at the HLTH 2025 conference in Las Vegas, aims to offer personalized care journeys focusing on weight loss, diabetes prevention, and management.

Tailored Programs for Diverse Health Needs

Highmark's eligible members will have access to Noom's services at no additional cost, with care journeys customized to individual needs. The program is structured around three main tracks:

1. Noom Weight: A digital program designed to encourage lifestyle changes by helping members understand the underlying reasons for certain behaviors.
2. Noom Diabetes Prevention: Equips members with tools to identify and manage diabetes risk factors.
3. Noom Diabetes Lifestyle: Empowers individuals with Type 2 diabetes to make healthier choices for effective condition management.

Maria Baker, Vice President for Health Strategy and Delivery at Highmark, emphasized the insurer's commitment to whole-person health, stating, "The healthcare industry can forever try to make people come to us and think about our language, or we can meet people where they are."

Integration with GLP-1 Medications and Living Health Strategy

The partnership also addresses the recent surge in interest surrounding GLP-1 medications. Noom's GLP-1 management solution will be available to all members who report taking these drugs, integrating with their behavior change program for a holistic approach to weight management.

This collaboration aligns with Highmark's broader Living Health strategy, which aims to create a "digital front door" for members. Tracy Saula, Senior Vice President and Chief Product and Experience Officer at Highmark, explained their approach: "We try to pick who we truly love and think is the best, philosophically aligned with our strategy, and then deeply integrate them with each other and with us."

The Highmark-Noom partnership represents a significant step in the evolving landscape of digital health solutions, demonstrating the increasing integration of technology-driven platforms with traditional healthcare services to improve member outcomes and experiences.